The Importance of Innovation and Flexibility for Business Continuity with Maria Disla
Wonder how a business that typically depends on in-person contact and grassroots marketing survived the pandemic? Then you'll enjoy the latest episode of the Small Business Blueprint Podcast, listen below.
Wonder how a business that typically depends on in-person contact and grassroots marketing survived the pandemic? Then you will enjoy the newest episode of the Small Business Blueprint podcast with our guest Maria Disla—the founder and CEO at Pure Indoor Cycling.
Maria was always passionate about fitness and music which eventually led her to become an instructor. Prior to pursuing a career in the fitness industry, Maria worked at a tech startup company. She lived in New York and LA, but San Diego was where her dream of opening a studio came to reality.
As many other businesses across the country and around the world, she never imagined she'd have to close down her studio and completely pivot her operations at the start of 2020. Fortunately, Maria and her team managed to do it successfully.
It's safe to say that Pure Indoor Cycling is more than a fitness studio—it's a community. This community and the energy Maria's studio provides in each class is part of what kept her business afloat through COVID-19. In this discussion, she explains the changes her team made to keep the business running and how they managed to strengthen client relationships through online tools.
She also describes some of the advantages digital platforms can have for businesses that typically rely on in-person contact and how you can continue to use some of those tools to improve your business.